ELECTION REJECTION: NETWORK NEWS SLUMPS; VIEWERSHIP FADES
Wed Oct 22 2008 07:25:40 ET
The Obama-McCain match-up is proving to be a lackluster election ticket for the Big 3 network news programs, according to NIELSEN MEDIA RESEARCH.
As the shouting from the trail and the frantic spinning from the anchor desks intensify, the audience is voting with their remotes.
All 3 evening news shows experienced audience drops year-to-year for the week of Oct. 13-19, 2008.
CBSNEWS w/ Couric shed a half a million viewers, falling from 6.4 million to 5.9 million; ABCNEWS dropped from 8.1 million to 7.6 million; NBCNEWS slumped from 8.2 million to 7.8 million.
This is like the NBA Finals having worse ratings than a regular season game. It is as if the series season finale pulled down worse numbers than reruns. The fact that it occurs across all three just shows what happens when news organizations can report on Joe the Plumber, but not really give us any background on Barack Obama. We can know that Sarah Palin installed a tanning bed, but will never understand the property deal that somehow got Obama his current home in conjunction with Tony Rezko.
Let them die because propaganda isn't news and doesn't deserve our time and money.